Brand identity
Copa mundial
de la FIFA
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Telemundo reached out to us to design the look and feel of the 2018 FIFA World Cup. The main goal of this brand campaign was to create print and digital promotional material for the Spanish language broadcast of the event.
We developed an energetic visual identity using a vintage vibe aesthetic. Throughout the materials, I treated the photos with texture screens and distressed patterns and edges to create a dynamic texture. As a main visual element, the players are the focus of this identity.
Campaign
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It was key to use the top soccer player that people admire and recognize,
we create a successful brand identity, nearly 37 million viewers have watched the 2018 FIFA World Cup on Telemundo and set network records for all seven days
Like many of the brand identity developed for NBC Sports & Telemundo, the consumer had a wide range of options to watch a match or recap. Our visual identity had to be flexible to be adapted into different mediums .
Engagement
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The brand identity had a presence across multiple digital platforms to increase engagement and awareness with viewers. Our successful campaign helped Telemundo receive one of the highest ratings and viewing ever.
