NBCUniversal joined in the national initiative event and we took the show on the road with original creative installations in our locations across the country and London.

I created a series of colorful illustrations and characters that celebrate and embrace kids. The design was integrated into posters and standees, digital screens, merchandise, name badges. Employees’ kids participate in interactive activities across multiple NBCUniversal locations.

Character design
—

Each character was created from a combination of circular shapes and body parts designed to be easily exchangeable and customized.

Identity
—

The layout and identity consist of including kids and visual elements that represent a theme chosen each year. It was important to deliver a friendly visual identity that kids would enjoy looking at. One of the key elements to make this happen was choosing strong color palettes combined with my illustration.

Every new year I get to work on this project I can improve the design and aesthetic of the graphics and illustrations.