nbc
National Broadcasting Company | Brand Refresh
branding, art direction, visual identity
NBC has been a content powerhouse for almost a century, impacting the cultural landscape with genre-defying, record-breaking programs every year. With every extraordinary talent, every compelling story, and every groundbreaking show — NBC is always original.
Together, our in-house agency collaborated with an outside vendor to establish a new brand expression that honors the network’s legacy and future as the gold standard in entertainment.
Logo
Our new logo honors the legendary bird icon with streamlined simplicity and clarity.
Over 97 years, NBC's logo has evolved many times, with each change reflecting the network's growth and technological innovation. For this next chapter of NBC, we freed the bird of its outline and opened up the spacing of the feathers to allow for increased legibility and scalability across all platforms and screens.
Color
NBC has a proud history of pushing the boundaries of possibility, reflected in its original storytelling and inclusive culture.
The showcase NBC's vibrant spirit through an ever-changing spectrum of gradients. By mixing and remixing the colors of NBC, we reinforce the endless possibilities for creativity that the network fosters. These colorways provide a backbone for the identity, creating a home for content, graphics, and typography.
Design system
To amplify brand recognition, we created an ownable system that leverages the feathers from NBC's iconic bird. The feathers can hold content, frame talent, and move dynamically, allowing for versatility and flexibility within NBC’s brand DNA.
