Environmental design
The Shop at
NBC Studios
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The NBC Store moved to a new, more modern space at 30 Rock. I was tapped to re-brand it as The Shop at NBC Studios and create an all-new in-store experience for consumers that celebrates the past and present greatness of the network. Our creative team had the task to create the whole look and feel of the new store in collaboration with an architectural firm.
Store design
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The store unites the most important NBC brands and talent. Visually, we decided to use the 6 colors of the NBC peacock as a main visual element. I developed a modular design grid system to display different talents with black & white photography and color overlay blocks. The modular grid system has the flexibility to easily be modified depending on the size of the graphic or amount of images that needed to be incorporated.
I decided to use each NBC peacock color to represent a brand, for example, yellow for SNL, orange for Today, green for NBC Sports, Red for NBC Legacy, Blue for Jimmy Fallon, Purple for Seth Meyers.
Layout
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NBC has a rich legacy in television that includes a large number of shows and talents that we wanted to highlight. We use black and white images to unify the appearance of the overall visual look in the store. The modular design layout approach allowed flexibility to arrange graphics, color blocks, and panels in multiple ways.
Window Panels
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— Store Window Panels Display
Motion +
Photography
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The store includes a large digital planar screen located behind the cash register that has a big presence and visibility from most areas in the store. We had the opportunity to bring our modular design approach and create multiple animated pieces.
We successfully created a beautiful series of animations representing the main talents and shows in conjunction with historical images and highlight what the store is currently selling.
We photograph the merchandise in-house and added the content to the digital planar screen to help promote what’s available at the store.
Interaction
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One of the challenges in designing the new store was to create a space that celebrates the rich television history of NBC and excites consumers bringing them closer to their favorite shows and talent.
Using large images from the most popular NBC shows, the consumer is able to immerse in the different sections of the store, interact with their favorite brands, shop, and take pictures.
—In Store Trivial Signage to promote legacy NBC Shows
Shopping Experience
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The shop will constantly have special events or theme shopping sales. Our team designed assets required by the store to promote those specific products and events like signage, wall mural, print flyers, special content for the planar screen, and more.
— New site featuring my modular grid design system
Outcome
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Designing a brand new store helped increase client sales and exposure of NBC brands to tourists visiting 30 Rock. From concept to the final product, our team worked for more than 2 years to bring the new store to life. We occasionally continue doing design work for the store.
Flyer, Gift Card & Business Cards