Other Boys

Pyeongchang Olympics Branding

Visual identity

Other boys
NYC

Other Boys NYC is a documentary series that explores the diverse experiences of queer men of color in New York City. Each episode will showcase a new subject and a new experience and will look at a person's life experience on a smaller, micro-level. Each video will be a short and honest interview. Subjects can feel free to share anything, from their deepest, darkest secret to an unpopular opinion. It's all about speaking to your experience and having a platform to share your point of view.

I developed the visuals and brand identity to help the co-creators promote the documentary series, the final deliverables of this project include logo, poster, digital banners, and social media templates.

 
 
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Logo + Visuals

I created a bold but simple logo approach including an element within the logo that reflects something that doesn't belong here. The "O" that's barely visible is a statement that symbolizes the marginalization of POC in the social environment we live in today.

The logo was a reflection of the experiences of queer men of color not feeling they belong in our society.



 
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Portraits

Visually, I decide to use strong duotone color portraits as the empowerment of the rich diversity of queer men of color. I wanted to create a bold and energetic look that highlights and celebrates the uniqueness of each member of this documentary.

 
 
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Posters

I created a series of posters showcasing members of the documentary and half of their faces representing the limited or lack of representation of stories from queen people of color. Additionally, using phrases such as “no black, no Latino, no Asian” to bring awareness and as a reminder queer men of color experience marginalization and discrimination.

 
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The Experience

The exposure of a documentary like this will help the community to see the reality and hardship of each person that was interviewed and hopefully will build conversations regarding how to embrace diversity, understand and celebrate queer men of color.

I am so proud of my friends that put this project together and for the opportunity to bring my design skills to it. OBNYC will inspire young QPOC to embrace their identity and find a story or experience they could relate to.

There is so much work to do however, I am glad to be part of helping to amplify queer people of color stories to the world.