PARIS

Olympics | 2024

branding, art direction, visual identity, motion graphics, illustration, experiential design, creative leadership

For the Paris 2024 Olympic Games, I served as an Art Director and Multidisciplinary Creative Lead within NBCUniversal’s in-house creative team. I helped shape the design language and visual storytelling across broadcast, streaming, social, and on-site environments, supporting what became NBC’s most-watched Summer Olympics in history and Peacock’s largest-ever streaming event.

Conveying the historic and cultural importance of the Paris Olympics

Paris, in the minds of many Americans, is romance, lights, red wine, and Chanel. This identity aimed to nod elegantly to the wonderfully familiar aspects of Parisian culture, without hitting the viewer over the head with a baguette.

At the heart of the brand identity is our deeply customized Paris typography. The letterforms take inspiration from the contrast of old and new in Parisian art and design — from the classics housed in The Louvre to the vibrant graffiti of Paris streets.

The result is tailored typography and custom lettering that bring sophistication and elegance to the word mark. The letters also convey a sense of dynamism and energy that reflects the Olympic athletes’ movement: considered, fluid, and seemingly effortless.

Negative space within the mark container is made from circles in a visual nod to the Olympic rings and the city’s grid system. The brand design was further informed by Parisian design features, including a view of the Eiffel Tower from below and the wrought iron curvature typical of Art Nouveau architecture and industrial design.

Our ultimate goal was to package all of these elements into a cohesive whole that connects the historic and cultural importance of both Paris and the games with athletic forms.

Outcome

  • Contributed to NBC’s Most-Watched Summer Olympics Ever

    • Helped support a game that reached 200M+ U.S. viewers across broadcast and streaming.

    Powered Peacock’s Largest Streaming Event

    • Designed creative for Peacock’s record-breaking engagement, including its highest-ever daily active users and streaming hours.

    Boosted Digital & Social Performance

    • Led creative direction for dynamic athlete and highlight-driven graphics that contributed to historic social impressions across platforms.

    Enabled Rapid, High-Volume Production

    • Directed creative teams through fast-paced delivery cycles, enabling NBC to turn around athlete moments and highlight graphics within minutes of events.

    Strengthened Internal Creative Capabilities

    • Helped reduce dependency on external vendors through efficient internal workflows and multi-disciplinary creative leadership.

  • Led art direction across broadcast graphics, motion design, illustration, and environmental applications.

    • Translated the global Paris 2024 identity into a unified NBC look across TV, streaming, digital, and social.

    • Directed designers and animators through rapid-turnaround creative workflows during live Olympic windows.

    • Partnered with cross-functional teams—NBC Sports, Peacock, Social, Telemundo, and on-site Paris teams.

    • Delivered visual systems optimized for Peacock’s streaming-first Olympics, including multi-view assets and highlight-driven content.

    • Designed editorial, athlete-focused, and platform-specific graphics used across NBC’s social and digital channels.escription

  • The Paris 2024 creative effort spanned:

    • On-site teams in Paris

    • NBC Sports headquarters in Stamford

    • Peacock product and editorial groups

    • NBC News, Telemundo, and corporate brand teams

    I operated as a cross-team creative bridge—aligning stakeholders, refining visual systems, and ensuring every touchpoint carried the same elevated design quality.

  • I focused on:

    • Blending the timeless elegance of Paris with NBC’s bold, modern sports aesthetic

    • Using color, motion, and illustration to highlight athlete emotion and cultural moments

    • Creating systems that were modular, fast to produce, and adaptive across different platforms

    • Ensuring accessibility and clarity across both broadcast and mobile streaming experiences

    This approach brought cohesion to a massive, multi-platform event while maintaining the essence of the Paris 2024 identity.

  • The Paris Olympics became a defining moment for NBCU:

    • Record-breaking viewership across broadcast + streaming

    • Historic streaming engagement on Peacock

    • Massive social amplification, with billions of impressions

    • A unified creative system that elevated NBC’s storytelling across every platform

    My contributions helped position the Paris Games as one of the most visually cohesive and creatively ambitious Olympics NBC has ever executed.

  • NBCUniversal Creative Group, NBC Sports, Sibling Rivalry

Portfolio