NBCUniversal

Corporate Identity

At NBCUniversal there’s always more just beyond the boundaries. It’s built upon the history, propelling into the future. It’s more than radio or TV or film or theme parks. It’s the people, it’s the next medium, it’s the next move, the next first. We’re building a toolkit that can take us all to the very edge of those boundaries and beyond...

PROJECT TYPE:
Case Study

SERVICE:
Branding | Campaign | Brand Strategy | Motion | Visual Identity | Presentation

CLIENT:
NBCUniversal

ROLE:
Lead | Creative Director | Designer

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Outcome

  • Contributed to NBC’s Most-Watched Summer Olympics Ever

    • Helped support a game that reached 200M+ U.S. viewers across broadcast and streaming.

    Powered Peacock’s Largest Streaming Event

    • Designed creative for Peacock’s record-breaking engagement, including its highest-ever daily active users and streaming hours.

    Boosted Digital & Social Performance

    • Led creative direction for dynamic athlete and highlight-driven graphics that contributed to historic social impressions across platforms.

    Enabled Rapid, High-Volume Production

    • Directed creative teams through fast-paced delivery cycles, enabling NBC to turn around athlete moments and highlight graphics within minutes of events.

    Strengthened Internal Creative Capabilities

    • Helped reduce dependency on external vendors through efficient internal workflows and multi-disciplinary creative leadership.

  • Led art direction across broadcast graphics, motion design, illustration, and environmental applications.

    • Translated the global Paris 2024 identity into a unified NBC look across TV, streaming, digital, and social.

    • Directed designers and animators through rapid-turnaround creative workflows during live Olympic windows.

    • Partnered with cross-functional teams—NBC Sports, Peacock, Social, Telemundo, and on-site Paris teams.

    • Delivered visual systems optimized for Peacock’s streaming-first Olympics, including multi-view assets and highlight-driven content.

    • Designed editorial, athlete-focused, and platform-specific graphics used across NBC’s social and digital channels.escription

  • The Paris 2024 creative effort spanned:

    • On-site teams in Paris

    • NBC Sports headquarters in Stamford

    • Peacock product and editorial groups

    • NBC News, Telemundo, and corporate brand teams

    I operated as a cross-team creative bridge—aligning stakeholders, refining visual systems, and ensuring every touchpoint carried the same elevated design quality.

  • I focused on:

    • Blending the timeless elegance of Paris with NBC’s bold, modern sports aesthetic

    • Using color, motion, and illustration to highlight athlete emotion and cultural moments

    • Creating systems that were modular, fast to produce, and adaptive across different platforms

    • Ensuring accessibility and clarity across both broadcast and mobile streaming experiences

    This approach brought cohesion to a massive, multi-platform event while maintaining the essence of the Paris 2024 identity.

  • The Paris Olympics became a defining moment for NBCU:

    • Record-breaking viewership across broadcast + streaming

    • Historic streaming engagement on Peacock

    • Massive social amplification, with billions of impressions

    • A unified creative system that elevated NBC’s storytelling across every platform

    My contributions helped position the Paris Games as one of the most visually cohesive and creatively ambitious Olympics NBC has ever executed.

  • NBCUniversal Creative Group, NBC Sports, Sibling Rivalry

Portfolio