brand identity
The more
you know
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For three decades, The More You Know has been a trusted voice for bringing important social issues to the forefront and addressing them in creative and inspiring ways. The campaign’s widely-recognized PSAs feature celebrity role models who share—in a friendly and relatable way—information about important topics, moving audiences beyond awareness and inspiring them to act.
Featuring a refreshed and modern new look, the 30th Anniversary season of The More You Know will be seen across the full range of NBCUniversal and Comcast distribution platforms including broadcast, VOD, and digital outlets.
Logo
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Featuring an array of different colors part of the NBC Peacock, the new shooting star symbol was created to celebrate 30 years of The More You Know. I developed a simple and vibrant line mark inspired by the shooting star from the original logo created in the 90s and gave a refreshed and modern energy to the brand.
-Horizontal logo mark
-Original logo
-The shooting star mark was located to the left. Later on, our client requested to change the location of the star to the right so that way is more related to the original logo created back in 1989
Public Service Announcement
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The new logo and visuals debuted with a new campaign of PSA videos.
Identity
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We created a new visual identity, mobile and website experience that reinforces the brand’s 30th-anniversary milestone and mission of TMYK and focuses on the historical legacy and positive impact of the new series of PSAs.
New responsive mobile site experience
Responsive table (horizontal) site
The experience
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I’m pleased to have been involved in this project that contributes positively to society and serves as a center for acquiring new knowledge. It was a rewarding experience to have the liberty to explore various ideas and to have successfully established a fresh visual identity for NBC's distinguished brand.