THE MORE
YOU KNOW
30TH ANNIVERSARY
brand identity, art direction, ads
For over 30 years, The More You Know has inspired millions by bringing important social issues into the spotlight with creativity and heart. Its iconic PSAs—featuring celebrity role models sharing relatable and motivating messages—continue to spark conversations and drive audiences to take action.
Now celebrating its 30th Anniversary, the campaign is reimagined with a bold, modern look and a wider presence than ever, reaching audiences across NBCUniversal and Comcast’s broadcast, VOD, and digital platforms.
Logo
Inspired by the original 1990s logo, I reimagined The More You Know’s iconic shooting star to celebrate its 30th Anniversary.
The new symbol incorporates the full spectrum of Peacock colors, evolving into a simple yet vibrant line mark that brings fresh, modern energy to the brand while honoring its legacy.
-Original logo
Public Service Announcement
The new logo and visuals debuted with a new campaign of PSA videos.
Identity
We created a new visual identity, mobile and website experience that reinforces the brand’s 30th-anniversary milestone and mission of TMYK and focuses on the historical legacy and positive impact of the new series of PSAs.
The experience
Contributing to this project was both meaningful and rewarding. It provided the space to explore creative ideas freely while designing a visual identity that re-energized one of NBC’s most trusted brands—an effort that continues to inspire learning and benefit society.