Wicked
part I & II
movie promotion, art direction, visual identity, key art
For Wicked and Wicked for Good, I art-directed the key art graphics to immerse audiences in the film’s world long before release. My approach centered on translating the story’s themes, friendship, power, and transformation, into compelling visual language through color, composition, and atmosphere. I developed refined character-driven graphics, motion elements, and environmental textures that extended the film’s narrative and helped shape its brand presence across platforms.
Full case study coming soon…
Unifying talents in a cross-company cinematic epic with creativity, technology, and heart.
Partnering with marketing strategists, producers, and creative leads, I built a visual system that balanced cinematic polish with expressive storytelling. From typographic direction to character-led compositions and promotional adaptations, the creative delivered a unified, high-impact toolkit used throughout the film’s broader marketing campaign.
